Bhutan's female 'farmfluencers' want to make agriculture cool

Nikkei Asia · REBECCA L. ROOT · 2026-10-30 22:42 UTC

Young creators use TikTok and YouTube to inspire a new generation to work the land

Passang Om, 28, displays vegetables grown on her family farm in western Bhutan. She uses social media to share her daily life and encourage other young Bhutanese to consider farming. (Courtesy of Passang Om)

Bhutan's female 'farmfluencers' want to make agriculture cool

Young creators use TikTok and YouTube to inspire a new generation to work the land

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