What’s brewing in Seoul's herbal medicine market?

The Korea Herald · Park Yuna · 2026-10-30 08:33 UTC

The scent of medicinal herbs filled Yangnyeongjungang-ro on Friday, as vendors and booths offering traditional Korean medicine experiences welcomed visitors to

Festival brings fresh energy and renewed attention to Seoul’s largest herbal medicine market

The scent of medicinal herbs filled Yangnyeongjungang-ro on Friday, as vendors and booths offering traditional Korean medicine experiences welcomed visitors to the World K-Medicine Culture Festival 2026 in Dongdaemun-gu, northeastern Seoul.

“We wanted to experience the medicine market out of curiosity and get an idea of life in Korea,” said Angela, a Belgian visitor who declined to give her surname. She was visiting Seoul for the first time with her husband and three children.

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