What happens when gulkand meets Mysore Pak this Deepavali?
The Hindu · Anagha Maareesha ·
Sweet Karam Coffee is experimenting with your ideas for the traditional sweet to pick one winning recipe, even if you voted for Korean gochujang. From jackfruit to paan gulkand, what will Mysore pak taste like this year?
No matter where you fall in the soft-versus-crunchy debate, you have to agree that Mysore Pak is one of south India’s most recognisable sweets. Chennai-based brand Sweet Karam Coffee has teamed up with Rakesh Raghunathan, a judge on MasterChef India (Tamil), to reimagine this iconic mithai for Deepavali.
Consumers sent in their flavour ideas, ranging from whacky to compelling. Rakesh is recreating the winning ideas, and the brand will add one to their portfolio as a limited edition.
“At Sweet Karam Coffee, one of their most popular products is the Mysore Pak,” says Rakesh who is the brand’s culinary ambassador. “It is one of those sweets which is well known throughout India, so we thought let us play around with it.” Consumers were encouraged to send their own recipes over social media, email, or through a Google form created by the brand. “There were some great responses that come in. There were of course predictable ones, like a mango, coconut, or a pandan flavoured one. And some which were really out there, like Korean gochujang! We have not chosen a winner yet, but we know the flavours that we are going to try and recreate.”
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