Mercedes-Benz overtakes BMW to rank second in imported car sales

The Korea Herald · Jung Young-seon · 2026-11-06 02:36 UTC

Mercedes-Benz overtook BMW to become South Korea's second-best-selling imported car brand, marking a shift in the two leading German premium automakers&apo

Mercedes-Benz overtook BMW to become South Korea's second-best-selling imported car brand, marking a shift in the two leading German premium automakers' rankings.

According to the Korea Automobile Importers and Distributors Association, imported passenger car registrations totaled 31,117 units in October, up 29.3 percent from a year earlier but down 10.8 percent from the previous month. January-October registrations reached 310,846 units, exceeding the 2025 full-year total of 307,377.

Tesla registered 9,165 vehicles, retaining the top spot. The Model Y Premium was the best-selling imported model with 5,501 units, followed by the Model 3 with 2,199. Tesla's cumulative sales reached 98,313 units, up 105 percent from the same period last year.

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