Ross Stores has a plan to win over TJ Maxx shoppers

TheStreet · Peace Longe · 2026-10-29 22:47 UTC

UBS upgrades Ross Stores to Buy with a $315 target, citing CEO James Conroy's plan to close the sales gap with TJ Maxx.

For years, TJ Maxx and Marshalls have pulled in more bargain-hunting shoppers than Ross Stores. However, that may be starting to change.

On Oct. 26, UBS said a new strategy under CEO James Conroy could finally help Ross catch up to its biggest rival. Because of that, the firm upgraded Ross Stores (ROST) from Neutral to Buy and raised its price target to $315 from $239.

If you are not familiar with Ross, the company sells items under two brands, Ross Dress for Less and dd’s DISCOUNTS. The company buys extra inventory from brands and vendors at low prices, then resells them at even lower prices than regular retail.

Read the full story at TheStreet · All coverage of this story