Christmas is arriving earlier — and we’re the ones to blame

The Times · Harry Wallop ·

Mince pies in August? Retailers are only responding to our insatiable appetite for festive treats and our apparent inability to delay gratification

harry wallop Christmas is arriving earlier — and we’re the ones to blame Mince pies in August? Retailers are only responding to our insatiable appetite for festive treats and our apparent inability to delay gratification Harry Wallop Thursday November 05 2026, 12.07pm GMT, The Times Previous Article Next Article

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