Dubbing Industry Thrives in Global OTT Era

The Chosun Ilbo · Kim Min-jeong · 2026-10-26 15:41 UTC

Dubbing Industry Thrives in Global OTT Era Pixelogic Koreas detailed dubbing process bridges language gaps for global OTT content

“Director Yeon Sang-ho’s Netflix series ‘Human Vapor’ (2026) includes a scene where a female character falls into water. The dubbing method was distributed worldwide through a video. It details everything from how to hold the microphone to how voice actors should hold water in their mouths and where to look while recording.”

Lee Jae-won, an audio engineer at dubbing company Pixelogic Korea in Sangam-dong, Seoul, met on October 23, cited this as an example of changes in dubbing during the OTT era. “I’m moved that dubbing industries worldwide share such detailed guides,” he said. “A 10-minute video even shared the technical method of creating Frankenstein’s voice in the movie ‘Frankenstein.’ The goal is to let audiences experience the same texture as the creator’s intent, regardless of country or language.”

A decade after global OTT platforms like Netflix began services, the content market has undergone massive changes. As of 2025, 70% of Netflix members’ total viewing time was spent on works produced outside their own countries. Borders in content have disappeared. Consequently, the importance of dubbing and subtitles has surged. Their role is to create ‘same yet different’ content in up to 30 languages per work.

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