A sports logo expert has designs on D.C.'s teams
Axios · Mark Selig ·
Veteran sports designer Todd Radom, who helped create the Nationals' original look, explains what Washington's teams get right — and wrong — about their branding.
Asked which D.C. franchise he'd most like to redesign, Todd Radom didn't hesitate: "Wizards! What a challenge!"
Radom isn't some amateur posting mockups to social media; he's a veteran designer who helped create the Nationals' original look.
And he's got thoughts on howWashington's teams could improve their logos, uniforms and overall brands.