Boot Barn has a plan to win holiday shoppers, and BofA likes it

TheStreet · Peace Longe · 2026-11-06 14:47 UTC

BofA analyst Chris Nardone holds a Buy on BOOT at $166 as Boot Barn refreshes women's boots and leans into TV ads for the holidays.

The holiday season is coming, and Boot Barn (BOOT) is getting ready for the shopping that comes with it.

Boot Barn operates more than 580 stores across 49 U.S. states, selling cowboy boots, denim, work boots, and ranch apparel. Although the stock has had a tough 2026, Wall Street wants to see whether the company can pull off a strong holiday quarter.

BOOT shares are down about 28% this year, but the stock has increased by roughly 20% over the past five trading days. That recent bounce followed the company’s second-quarter results. Bank of America then added another round of support.

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