Dhanteras 2026: A 12% demand surge awaits Indian gold market even as prices hit two-week high

The Economic Times · Rakshanda Sharma · 2026-11-05 07:06 UTC

Jewellers expect Dhanteras gold sales to rise 10-12% on strong advance bookings, despite a 4.56% price surge in two days. Crisil expects jewellery sales volumes to fall 4-6%, with higher prices driving revenue growth of 20-21%.

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Surendra Mehta, national secretary of the India Bullion & Jewellers Association (IBJA), said gold sales are expected to grow by 12% this Dhanteras, over the association’s earlier year-on-year growth projection of 7-10%. He attributed the improved outlook to higher gold prices, which could draw more buyers “and reinforce the metal's appeal as a trusted store of value”.

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