Exclusive: JPMorgan and Mastercard back AI shopping startup Firmly
Axios · Ryan Lawler ·
Retailers want to sell directly inside AI assistants.
Follow the money: Squarepoint Capital led the round, which also included Samsung NEXT.
- The round brings Firmly's total funding to roughly $20 million.
How it works: Firmly lets retailers sell their products directly inside AI shopping assistants and other digital services, with live pricing, inventory and checkout.