The Inside Story of Why Apple Finally Brought a Touch Display to the Mac
Wired · Steven Levy ·
An exclusive early look at Apple’s new touchscreen MacBook Pro—the computer Apple said would never happen.
Nearly two months into his tenure, he’s been busy. While the tech world buzzes about AI agents and the upcoming IPO of a company reporting spectacular losses, Ternus’ leadership of a ridiculously profitable firm has so far been defined by a sequence of significant launches—the long-awaited foldable iPhone, a household device that can control digital appliances, new Mac Minis, and AirPods. Intentionally or not, all that activity sends a message that, even as AI dominates the public imagination, hardware products still rule.
Ternus doesn’t endorse that take, but he doesn’t object when I suggest it. “We’ve been working on these products for quite some time,” he says. “It feels like everyone here is just kind of riding high right now, enjoying it.”
I ask if Apple is about to break a long-imposed taboo and introduce a Macintosh with a touch screen.