Fox completes $22 billion Roku deal to expand digital reach

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Fox completes $22 billion Roku deal to expand digital reach

Nov 6 (Reuters) - Fox Corp on Friday completed its $22 billion acquisition of Roku, a major bet that the streaming platform will bolster the broadcaster’s advertising business and expand the online reach of its sports and news programming.

Announced in June, the cash-and-stock deal gives Fox access to the more than 100 million households using Roku’s platform, potentially helping the cable TV-reliant media company build a larger digital audience and better target ads.

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