Coca-Cola CEO says Diet Coke is back, takes on 'fridge cigarette' moniker

Fox News · Andrea Margolis · 2026-11-01 23:23 UTC

Diet Coke sales surged 6% globally as the "fridge cigarette" trend raises concerns about dopamine, artificial sweeteners and emotional dependency patterns.

A year after Diet Coke's "fridge cigarette" nickname took hold on social media, Coca-Cola's CEO is weighing in — and he doesn't seem bothered by it.

During a recent interview with Yahoo Finance, Coca-Cola CEO Henrique Braun was asked whether he liked the viral nickname.

"The nickname ... the consumers call it ... the way they want to call it," Braun said.

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