Retail fantasy over as reality bites David Jones
The Sydney Morning Herald ·
Like an empty lift approaching its deserted ground floor, the storied department store finds itself going down.
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The road to David Jones on a Saturday morning was always paved with high hopes and retail fantasy. Every style for every budget. Even as a high school student, lay-by solved cash-flow problems ... you could have your fashion cake and eat it too. Then David Jones positioned itself over the past decade as an elite store with elite prices. A T-shirt now can cost more than $100. This has left Myer with all the middle ground and, it would appear, survival too (“Myer poised to cash in on main rival’s sad demise”, November 6). We are a nation of canny shoppers, and if style and price can’t be found in store, there are many online options to test our loyalty. It would be wonderful if David Jones could thrive again, but it must reconnect with its broader base. June Scott, Terrigal
The store that first sold us happiness: black uniforms; wounded war veterans driving the lifts and announcing the departments on each floor with rhyme; premium quality apparel; one of the greatest food halls in the world. A sad end to Sydney/Australian culture. Christopher Cantwell, Gloucester
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