Maruti Suzuki rides Dhanteras demand with 30,000 deliveries in one day, eyes 12-15% festive growth
Mint · Livemint ·
Maruti Suzuki expects festive-period retail growth of 12-15%, following strong demand during Dhanteras and Diwali. However, the automaker faces a supply challenge, with 2.53 lakh pending bookings even as models such as the Baleno and Brezza gain traction.
Maruti Suzuki India expects its retail sales to grow 12-15% during the extended festive period this year, supported by strong demand across its passenger vehicle portfolio. The automaker delivered 30,000 vehicles on Dhanteras, while its pending bookings have climbed to 2.53 lakh units, highlighting the challenge of meeting customer demand.
The strong festive performance comes amid a broader recovery in India's passenger vehicle market. Automakers have reported improved customer sentiment and higher showroom footfalls following the GST rate rationalisation. For Maruti Suzuki, however, the immediate challenge is to improve vehicle availability and convert its growing booking pipeline into deliveries.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said the company was expecting to deliver around 30,000 vehicles on Dhanteras this year.“We are expecting to deliver around 30,000 vehicles on Dhanteras this year. What is particularly encouraging is that the strong momentum is not limited to one day. From Ganesh Chaturthi on September 14 to November 6, we have already recorded retail sales of over 4 lakh vehicles, compared to 3.46 lakh units during the same period last year.