Influencing looks glamorous. But does it pay the rent?

The Globe and Mail · Unknown · 2026-10-27 13:48 UTC

How much are Canadian content creators actually making?

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When you scroll through Instagram and TikTok, influencing can look like easy money. But how much do Canadian content creators actually earn, and can they afford to leave their day jobs?

In this episode of Stress Test, Roma Luciw and Meera Raman speak with three Canadian influencers about their finances, from a full-time food creator earning six figures to a nurse making tens of thousands of dollars a year from a social media side hustle. They break down what brands pay, what it costs to create content and why a big following doesn’t always mean a big paycheque.

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