'Rabbit hole' TikTok feeds violate digital rules, says EU

RTÉ News · RTÉ News · 2026-11-06 12:24 UTC

The European Union has accused TikTok of breaching the bloc's digital rules because its algorithm recommends users a non-stop stream of personalised videos including those that it says could hurt mental health and body image.

The European Union has accused TikTok of breaching the bloc's digital rules because its algorithm recommends users a non-stop stream of personalised videos including those that it says could hurt mental health and body image.

The video sharing platform must change the design of its 'For You' feed so that users have more control over opting out of seeing certain content, the EU's executive arm said.

TikTok failed to assess how its recommendation systems could lead people into "rabbit holes" that threaten their wellbeing, regulators said, by feeding them similar video clips based on what they have previously viewed or liked even if it is "triggering", such as clips about weight loss and mental health struggles.

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