‘They’re just fatigued’: Why Lachlan Murdoch says Fox ratings are diving

The Sydney Morning Herald · Hannah Miller · 2026-11-02 18:46 UTC

Some media observers attribute the decline to US President Donald Trump’s slipping approval ratings, but Fox chief Lachlan Murdoch says there is a simpler explanation.

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Fox chief executive officer Lachlan Murdoch acknowledged a steep decline in viewership on Fox News ahead of midterm elections and attributed it to “viewer fatigue.”

The cable news network had seen similar trends during the 2006 midterms, which also fell during a president’s second term — George W. Bush’s, Murdoch said on a call with analysts on Monday (US time) to discuss financial results.

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