Kerzner CEO on luxury hospitality, crisis and global expansion
CNBC · Dan Murphy ·
Kerzner International CEO Philippe Zuber discusses how the luxury hospitality group navigated the disruption to Dubai’s tourism market in 2026 while protecting its brands and pursuing global growth. He explores the business behind Atlantis, One&Only, SIRO and Rare Finds, how the definition of luxury is changing, and why international expansion and branded residences are central to the company’s next phase.
Inside the business behind Dubai’s luxury resort empire
Kerzner International has built a global luxury hospitality business around brands including Atlantis, One&Only, SIRO and Rare Finds. But as disruption to Dubai's tourism market puts pressure on the region's hotel sector, the group faces the challenge of protecting its business while continuing to expand.
CEO Philippe Zuber says Kerzner's response has focused on keeping its hotels operating, protecting its reputation and avoiding compromises on rates. The group is also looking beyond its established markets, with expansion into Asia and branded residences among its growth priorities.