Axios Live: What F1's growing global fan base means for sponsors and investors
Axios · Claire Moberg ·
Formula One's global reach continues to expand beyond traditional racing fans, sparking partnership opportunities for sponsors and investors
AUSTIN, Texas — Formula One's global reach continues to expand beyond traditional racing fans, sparking partnership opportunities for sponsors and investors, sports media and venture capital leaders said at an Axios Live and The Race Media event.
Why it matters: F1's fan-focused marketing partnerships and media ventures have sustained the sport's broad popularity, creating a model for others to emulate.
Axios' Sara Fischer and The Race Media's Darren Cox spoke to APEX founder and CEO António Caçorino and Liberty Media Corporation president and CEO Derek Chang. BWT Alpine Formula One™ Team sponsored the Oct. 22 event.