Exclusive | Lakers star Luka Doncic joins LeBron James, issues strong cease and desist

New York Post · Khobi Price · 2026-11-05 23:28 UTC

LeBron James and Luka Dončić send cease-and-desist letters to Bron AI over alleged unauthorized likeness use; read the details.

Former Lakers teammates LeBron James and Luka Dončić are fighting a common opponent off of the court.

James is looking to get an AI sports betting app, which is named Bron AI, to stop using his likeness without authorization, a spokesperson for James confirmed to The California Post.

An attorney issued a cease-and-desist letter on the 76ers star’s behalf to PlayVision Inc., the sports technology startup that owns Bron AI.

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