How Victoria’s Secret CEO Hillary Super is reconnecting a storied brand with its customers

NBC News · Claretta Bellamy, Savannah Sellers · 2026-10-17 12:00 UTC

Victoria’s Secret CEO Hillary Super is focused on reconnecting the storied company’s customers with its eponymous lingerie brand and its PINK label.

When Hillary Super became the CEO of Victoria’s Secret & Co. in 2024, she took on a difficult task: reconnecting the iconic lingerie company with a customer base it had been losing gradually for a decade.

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