Michael Jordan's Brand Wings initiative has supported more than 4,000 scholarship recipients worldwide; its 10th anniversary programme awarded over 350 scholarships in 2025

The Times of India · TOI World Desk · 2026-11-06 13:56 UTC

Michael Jordan's Jordan Brand has marked the 10th anniversary of its Wings initiative after helping more than 4,000 students worldwide access educational

's Jordan Brand has marked the 10th anniversary of its Wings initiative after helping more than 4,000 students worldwide access educational opportunities through scholarships, mentorship and creative programmes. The initiative, established to help young people overcome barriers to education and personal development, reached another milestone in 2025 by awarding scholarships to more than 350 students across the United States, the Philippines and China. The anniversary also brought new partnerships in London and Paris, alongside programmes designed to extend its support to more communities.

Jordan Brand Wings has supported more than 4,000 scholarship recipients

The Wings initiative is one of Jordan Brand's major community programmes, drawing inspiration from Michael Jordan's achievements and his personal connection to education. According to Nike's official announcement published on July 15, 2025, the programme has provided opportunities to more than 4,000 scholars worldwide over its first decade.

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