14,000+ gold, silver coins delivered per hour: Instamart, Zepto, others record rising orders as Diwali sho

The Economic Times · ET Online · 2026-11-07 08:42 UTC

During the recent Dhanteras and Diwali events, consumers turned to quick-commerce platforms for their festive shopping needs. Significant increases were noted in purchases of gold, silver coins, and traditional items. Quick-commerce platforms reported high demand for kitchen appliances, clothing, and home decor. A marked shift was seen in consumers' willingness to shop during unconventional hours for festive essentials.

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