Shin Ramyun takes to the streets of India
The Korea Herald · Jung Young-seon ·
Nongshim is boosting brand awareness and expanding its market presence by bringing its signature spicy ramyeon closer to Indian consumers. From Oct. 30 to Nov.
Nongshim is boosting brand awareness and expanding its market presence by bringing its signature spicy ramyeon closer to Indian consumers.
From Oct. 30 to Nov. 22, a Shin Ramyun food truck will tour four northeastern cities, including Guwahati, Shillong, Aizawl and Agartala, visiting 20 locations such as university campuses and major commercial districts.
India's monsoon season, which brings rainy weather and cooler conditions, makes warm, brothy noodle dishes particularly appealing, giving Shin Ramyun an edge in the market, the company explained.
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