Meet AIVI: Apparel Group’s ‘next-level’ AI-powered fashion and lifestyle shopping app

Arab News · Arab News · 2026-10-25 15:02 UTC

Meet AIVI: Apparel Group’s ‘next-level’ AI-powered fashion and lifestyle shopping app

Apparel Group has launched AIVI, an artificial intelligence-powered fashion and lifestyle super-app that marks a significant evolution in the group’s three-decade retail journey. Building on years of e-commerce expertise in the region, AIVI brings together AI, data, loyalty and digital commerce to create a more intuitive and personal way to shop.

Available across Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain and Oman, AIVI gives more than 15 million existing customers access to over 200,000 styles, with one clear shift in focus: from making customers search harder, to helping them discover better.

Club AIVI integrated into shopping experience

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