Scotland wants visitors to stay longer, slow down and experience authentic hospitality
Euronews · Saskia O'Donoghue ·
From sheep shearing and Highland ‘coo’ encounters to the Tour de France and a new World Rally Championship event, Scotland has plenty in store for the year ahead.
From sheep shearing and Highland ‘coo’ encounters to the Tour de France and a new World Rally Championship event, Scotland has plenty in store for the year ahead.
In Scotland, tourism is a “force for good”. That’s according to Jill Walker, the Director of Marketing at VisitScotland, as she told Euronews Travel about what’s coming up for the country in 2027.
Speaking at World Travel Market in London, Walker insisted that it’s imperative that tourism in Scotland benefits locals as well as those who visit.
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