Zillennials are ‘loud working ’: They’re spending nearly 5 hours a week on self-promotion—and driving colleagues to quit
Fortune · Orianna Rosa Royle ·
One in four workers have considered quitting over colleagues who won’t stop shouting about their wins—and zillennials are at it 5 hours a week.
So you’ve heard of the trend quiet quitting, and its sister, loud quitting—but now workers are doing the complete opposite: “loud working.” Instead of doing the bare minimum to get by or turning their anger on their employers, they’re pouring all their energy into making their work more visible.
Think of the colleague who posts every win on LinkedIn or pings the whole team on Slack the second a task is done.
New research from Tide, a finance platform, found that the average U.K. worker spends 131 hours a year—more than 17 working days or 2.8 hours a week—making their work visible. That includes singing their own praises on social media, posting updates on Slack or Teams, speaking up in meetings, and vocalizing their wins to anyone who will listen.