Airtel says prepaid plan tweaks are only a trial, calls for industry-wide shift in data pricing to lift AR
The Economic Times ·
Airtel has told analysts that its prepaid plan changes were an experiment to raise average revenue per user, not a structural pricing fix. MD Shashwat Sharma said sustained ARPU growth would require users to pay more in proportion to data consumption, arguing that India's telecom sector underprices heavy usage.