KYC and KYB: Inside Pidilite, the company that turned Fevicol into a word for a strong bond – Part 1 of 3
The Economic Times ·
When a brand becomes part of everyday speech, where does the next round of growth come from? For Pidilite, the answer lies less in glue and more in changing the way small building jobs are done at home. But a business built on chemicals has its own peculiarity, and that peculiarity matters right now.