Trusted names, new game: India's FMCG giants reload old guns for changing tastes
The Economic Times ·
India's FMCG companies are expanding into new product categories by leveraging the trust associated with their established brands. Hindustan Unilever has launched Horlicks Protein Powder, targeting consumers seeking protein-rich products. Emami is introducing new products across baby care and specialized scalp care under its existing brands. Marico has entered the shampoo market with Parachute Advansed Protein Shampoo, capitalizing on its hair-care equity.