The New Language of Scent: Beyond Perfume to a New Era of Identity, Experience and Innovation

Bangkok Post · Maurizio Cavezzali, CEO and Co-Founder, Esxence; and Beatrice Balzarotti, Director, Italian Perfumery Institute and Head of Cultural Projects, Esxence · 2026-11-07 17:05 UTC

For generations, fragrance was framed around a single idea: the signature scent. Today, that model is giving way to something more fluid. Consumers, particularly younger ones, are building scent wardrobes, rotating between fragrances to suit their mood, occasion, season and environment. They no longer want a fragrance that defines them; they want fragrances that reflect different versions of themselves.

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