The New Language of Scent: Beyond Perfume to a New Era of Identity, Experience and Innovation
Bangkok Post ·
For generations, fragrance was framed around a single idea: the signature scent. Today, that model is giving way to something more fluid. Consumers, particularly younger ones, are building scent wardrobes, rotating between fragrances to suit their mood, occasion, season and environment. They no longer want a fragrance that defines them; they want fragrances that reflect different versions of themselves.